The Junction

London Borough of Brent

Client

The Junction

Principal Stakeholders

  • London Borough of Brent
  • Claremont High School, Stockley Academy and Convent of Jesus and Mary Language College

Summary

Plan Projects was commissioned by The Junction to produce a cultural project that would help the developer cultivate a positive relationship with the community living close to one of their retail parks in Brent. Working with the marketing and corporate social responsibility team, Plan set up projects with three local secondary schools and implemented a series of projects involving the production and exhibition of works of art by students.

Context

The aim of the client was to become embedded into the cultural infrastructure within Brent. Critical to our work was therefore an understanding of the nature of the local area. This was achieved by walking and photographing the key streets and public spaces and carrying out interviews with local people. The material generated from these exercises informed the nature of the projects we developed with the client and facilitators from the schools. For example, the choice of media to use as the basis for each project reflects a few of Brent’s cultural traditions: textiles, street art and photography.

Community

The projects used creative practice to allow the students to explore their local communities, express the multicultural nature of the borough and exhibit their artwork at the Willesden Library, one of the most prominent art spaces in North West London. Each of the exhibitions was launched with a high profile event, with a wide circle of people attending including the then mayor of Brent Cllr. Harshadbhai Patel and the local MP Mary Teather.

Outcome

The projects gave the students the opportunity to work on a live brief for a commercial client, and ultimately the work formed part of their GCSE coursework. For The Junction, the events allowed them to feel they were a positive force in Brent and proved an effective means of establishing a positive relationship with a key local constituency.