30 Crown Place

City of London

Client testimonial

'We have worked with Plan Projects closely on two major central London development projects; on both occasions they delivered properly thought through cultural strategies that significantly enhanced the schemes in commercial and environmental terms. In the case of New Burlington Place their project formed an integral part of an exemplary urban design solution and, for 30 Crown Place, the delivery of an architecturally coherent interior space.'

Alan Brearley, Partner, Greycoat Estates Ltd


Greycoat Estates

Principal Stakeholders

  • Horden Cherry Lee Architects
  • RHWL Architects


Plan was required to oversee the commission of an art work for the interior of Greycoat’s new office tower at 30 Crown Place;  as well as contribute to the overall sense of refinement and beauty within the interior its purpose was to mask an unsightly electricity substation facing the interior lobby.


The brief to the shortlisted artists encouraged them to consider the architectural qualities of the building of which the commissioned work would become a part. The building itself possesses a rectangular floor plate, but this is obscured from the outside with prismatic flanking ‘sails’. These sails give a gentle, almost floating quality to the building.


As part of the strategy we consulted widely within the community of organisations that have an interest in the future of the street because they occupy premises there or make use of the public open space along its length.


The project foresaw the commissioned work being a visually powerful form that would simultaneously conceal the view through the ground floor windows and develop a meaningful and intelligent relationship with the architecture of the tower itself, designed originally by Stephen Cherry of Horden Cherry Lee architects.


The commissioned artist, Nick Turvey, set out to ‘introduce ephemeral, transient phenomena into the hard fabric of the city.’ Drawing inspiration from the effect of rain falling on canals in Venice, he produced a design that he describes as a ‘cloud of giant lenses’.